Activision boss Bobby “What, Me Worry?” Kotick is hot stuff right now, and in Bobby’s world, it doesn’t get much hotter than appearing on the cover of Forbes, wielding a plastic guitar like a battleaxe.
Backing up that cover pic is, of course, a lengthy article on the man. Profiling the rise and rise of the corporate rock [[link]] star, Forbes writer Peter C. Beller does a fine job of telling Kotick’s story. How Activision [[link]] is his baby, how it’s rolling in cash, how Viacom were going to have to [[link]] wrest control of that baby from his cold, clammy dead hands.
But then we get to this bit.
EA also teamed with MTV to sell Rock Band, a shameless knockoff of Guitar Hero that added drums, bass and a microphone to the world of make-believe rock stars.
Probably shouldn’t believe every line Activision PR feeds you there, Pete.
Activision’s Unlikely Hero [Forbes]